I was responsible for creating the product imagery for this catalog. My process involved shooting the products on a seamless white background, and then leveraging generative AI tools with my creativity to design the immersive environments seen above. Alongside this, I played a key role in supporting the brand's Social Media Marketing (SMM) initiatives and digital content creation.
The core focus of this assignment was to build a robust library of digital assets and a comprehensive product catalog for the brand. To achieve this, I produced and edited a variety of tailored video content—including voice-over videos, high-energy product showcase reels, and engaging ritual demonstration reels. This multi-format approach allowed us to showcase the products dynamically while maintaining a cohesive visual identity across all digital touchpoints.
Work Proof-
